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Privacy Policy

Ellery Bow is registered in England and Wales under company number 10212999 and we have our registered office at 59 Fitzroy Road, Whitstable, Kent CT5 2LE.

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from (the “Site”) or communicate with us by other means or for another purpose.

For the purpose of the General Data Protection Regulation (Regulation (EU) 2016/679, the “GDPR”), the data controller is Ellery Bow. By Data Controller, this means Ellery Bow determines the purposes and way in which any personal data are, or will be, processed.

Please read this Policy carefully. It’s long, but it contains important information about how we protect, use and process any personal information you give to us. We aim to be clear when we collect your data and not do anything with the data you wouldn't reasonably expect.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

    - “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies on our site, visit:

    - “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

    - “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including debit and credit card numbers), email address, and phone number.  We refer to this information as “Order Information.”

When we talk about “Personal Information” in this Privacy Policy, we are referring both to Device Information and Order Information.

We also collect information you give us by filling in forms on our websites, by communicating with us by phone, email or social media, and while you are at events. It includes information you provide when you enter a competition, promotion and when you report a problem with our sites, products or services. The information you give us may include your name, address, email address and phone number, age, and financial and credit card information.

In order to personalise your website experience, we may also gather information about the devices you use to access our site. This may include the following:

  • technical information, including IP (Internet Protocol) address used to connect your device to the Internet, for further information on our use of cookies and tracking please see our Cookies Policy.


We use the Order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

Communicate with you;

Screen our orders for potential risk or fraud; and

When in line with the preferences you have shared with us, provide you with information or marketing relating to our products or services.

We use the Device Information that we collect (in particular, your IP address) to help us screen for potential risk and fraud and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

 Additionally, we use information collected outside of the Site to:

Communicate with you by telephone, email, social media or in person, for example in response to an enquiry from you for information about our products.


We share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Shopify to host our Site, power our online store and process purchase transactions on our behalf. You can read more about how Shopify uses your Personal Information here:  We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:  You can also opt-out of Google Analytics here:

Other third parties with which we share your Personal Information include:

  • business partners, suppliers and sub-contractors for the performance of any contract we enter into with you;

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


If you post or send any content that we believe to be inappropriate, offensive or in breach of any laws, make defamatory statements on our forums or social media pages, we may use your personal information to inform relevant third parties such as your internet provider or law enforcement agencies.


Emails aren’t always secure, and they may be intercepted or changed after they’ve been sent. We do not accept liability if this happens. We strongly urge you to not send us any financial data via email.


We use MailChimp to manage all subscriptions to our mailing lists and to manage the creation and sending of newsletters and emails to subscribers of those lists. Some of the emails we send to you may contain a ‘web beacon pixel’ or tracked links which allow us to identify when you have opened the email and to verify which links contained in the email you have accessed. We use this information to determine which parts of our emails are of most interest to you.
You can delete the pixel by deleting the email. If you do not wish to download the pixel to your computer or other device, you can ensure this by selecting to receive emails from us in plain text rather than HTML.

Alternatively you can unsubscribe from our mailing list by contacting us by email at or by post:

Ellery Bow (ref ML/PP)

59 Fitzroy Road, Whitstable, KENT, CT5 2LE, United Kingdom

MailChimp's privacy policy is available at: and


We use iZettle to process payments for purchases at events such as dog shows. To find out more about how iZettle processes your details:


We use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising here:


    GOOGLE -

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. This is called a Subject Access Request. If you wish to make a Subject Access Request, please write to us:

Ellery Bow (ref SAR)

59 Fitzroy Road, Whitstable, KENT, CT5 2LE, United Kingdom

Please note that we require information on what you want to see as well as proof of your identity, therefore Subject Access Requests must be made by post with the relevant supporting information. If you have any questions, please contact us by email at using the subject header “SAR”.

You may ask us to rectify information you think is inaccurate, and you may also ask us to remove information that is inaccurate. Where you inform us of this, we will correct our records accordingly. You have a right to prevent us from processing your data for the purposes of marketing. If you would like us to stop using your personal data for this purpose, or if you would like to exercise any of your rights please let us know at or

We will act in accordance with your instructions as soon as reasonably possible. You have the right to refer a complaint with the Information Commissioner’s Office (“ICO”). 

Additionally, if you are a European resident, we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


We want you to know that we will never sell or pass on your personal information to third parties for their own marketing purposes. There may be some third parties that we need to share personal information with in order to help us provide services and products to you and to run our website and business, including the following:

  • Our advisors, in order to help us better manage, support or develop our business and comply with legal and regulatory obligations;
  • Law enforcement bodies and/or regulatory entities, in order to comply with any legal obligation or court order.


Our policy is to ensure that personal data is stored only for as long as is necessary for the purposes it was provided. This may vary according to the type of information and the specific purpose and our obligations under other laws.

We may need your personal information to establish, bring or defend legal claims. For this purpose, we will always retain your personal information for 7 years after the date it is no longer needed by us for any of the purposes for which we may use your information. The exceptions to this are where:

  • the law requires us to hold your personal information for a longer period, or delete it sooner;
  • you exercise your right to have the information erased (where it applies) and we do not need to hold it in connection with any of the reasons permitted or required under the law;
  • we bring or defend a legal claim or other proceedings during the period we retain your personal information, in which case we will retain your personal information until those proceedings have concluded and no further appeals are possible; or
  • in limited cases, existing or future law or a court or regulator requires us to keep your personal information for a longer or shorter period.


Our Site contains links to other websites that we believe may be of interest to you. This Privacy Policy applies only to our website, so if you click through to another website, we recommend you read the privacy policy of that website before sharing any personal or financial data.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at or by post:

Ellery Bow (ref DP/PP)

59 Fitzroy Road, Whitstable, KENT, CT5 2LE, United Kingdom


Last updated: May 2018